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#5: Data Driven or

Human Centric?

In my 5th podcast I talk with Frances Mitchell, director of innovation at Teleflex with a background in medical technology, product design and some practice in the music industry about:

"Data driven or human centric – how to innovate?"

We talk about the difference in how start-ups (fast pace, risk taking) and how corporates (committed to impactful results) innovate in MedTech, and how to combine both in a smart way?


A quote of Frances that I want to share upfront is this one: "The human body and fundamental clinical problems don’t change a lot over time and are stable in our equation. But how to address good solutions for them is what we can affect."


What to expect from that Episode:

- How to build a pipeline for new product development

- How to know that you know enough to take a decision on an innovation initiative

- How to get a bigger picture when looking at platform solutions across different business units


A data-centric innovation approach focuses on using data and analytics to drive decision-making and develop new products or services. This approach relies heavily on collecting and analyzing quantitative data to identify priorities, patterns, and insights that can lead to innovative solutions. An innovation strategy shall always rely on facts and data to validate focus, and to reduce risk of failure. 

(ref. podcast episode #3 with Marco De Polo of Roche). 


On the other hand, a human-centric innovation approach is focused on understanding the needs, behaviors, and preferences of users or customers. This approach involves conducting research, engaging with users, to create products or services that are tailored to meet specific needs and desires of individuals. An innovator may want to understand all needs of a specific target group, to be sure not to miss a potential opportunity for value creation. 


In summary, the main difference between a data-centric and human-centric innovation approach is the primary focus of the approach - data-driven insights versus user-centered design. Both approaches have their strengths and weaknesses, and the most successful innovation strategies often incorporate elements of both approaches. According to Frances it is important to try to really understand what people needs are AND then quantify/validate them. (ref. the Outcome-Driven Innovation framework of Tony Ulwick and podcast episode #2 with Stephan Ackermann of Pöttinger

#Teleflex #Medtech #Datadriven

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Frances Mitchell

Martin Pattera

#4: Der Venture Client Ansatz in der Praxis

In der 4. Folge des Podcasts mit Christoph Sommer, Venture Lead NEW SPARK bei NEW AG und erfahrener Innovator in der (Energie-) Versorgung, geht es um das Thema:

"Der Venture Client Ansatz in der Praxis – wie finde ich das richtige Problem?"


Durch den Venture Client Ansatz kann die NEW AG schneller auf die Bedürfnisse seiner Kunden eingehen und innovative Produkte und Dienstleistungen entwickeln. Durch die Zusammenarbeit mit Start-ups profitiert das Unternehmen von deren kreativen Ideen und frischen Ansätzen.


Drei Fragen werden beantwortet:

- Wie kann ein Unternehmen die passenden Startups identifizieren und auswählen, um mit ihnen zusammenzuarbeiten?

- Wie kann eine erfolgreiche Zusammenarbeit zwischen dem etablierten Unternehmen und dem Startup gewährleistet werden?

- Welche Risiken und Herausforderungen sind mit dem Venture Client Ansatz verbunden und wie können sie am besten bewältigt werden?

#NEW AG #Energieversorgung #VentureClient

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Christoph Sommer

Martin Pattera

#3: How Decision Making breaks Innovation

In this episode, I cover "How decision-making breaks innovation - and what you can do about it!"

I had the pleasure of speaking with Marco De Polo, an innovation strategist in healthcare whom I had the pleasure to working with for many years. He has spent his career with Roche, and a number of startups in a very global setting.

Here are some key takeaways from the episode:

- Why a company that worked for 7 years on a new technology and invested more than 14 mio. USD, pulled the plug on further investments.

- What the single question would have been in the beginning to avoid that innovation failure.

- How to make your innovation strategy investment ready


Strategy can be summarized in questions like where to play, how to play and how to win. It is important to understand already in the beginning what the business metrics are that must be achieved with a strategy. Marco summarizes his approach on how to identify customer opportunities and how to translate those into business value. 
Some ingredients are highlighted as well: Creativity, Rigour and Discipline and why these don’t pair together very well.

#Roche #MedicalDevices #Healthcare

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Marco De Polo

Martin Pattera

#2: Neue Wege aus dem Innovators Dilemma

Diesmal mit Stephan Ackermann, Director Productmanagement bei Pöttinger Landtechnik und erfahrener Innovator in der Landmaschinentechnik zum Thema:

"Neue Wege aus dem Innovators Dilemma: Wie uns Kunden zu neuen blauen Ozeanen führen"

Drei Fragen werden beantwortet:

  • Wie können Kunden helfen, neue Wachstumspotenziale zu finden?

  • Warum sollten Needs immer unabhängig von der Lösung beschrieben sein?

  • Was tun, wenn ein Wachstumspotenzial gefunden wird, welches ein komplettes Umdenken der Organisation erfordert?

#Businessmodelinnovation #Machinery #Pöttinger #Landtechnik

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Stephan Ackermann

Martin Pattera

#1: Mastering AI for Innovation and Research

In this episode, I cover "Mastering Artificial Intelligence for innovation research - viewpoints on benefits & risks".

I had the pleasure of speaking with Jan Tatousek, an experienced innovator who has spent his career with Xerox, Apple and Philips on customerentricity and innovation.
Together, we explore how to derive value from the AI "magic" and
exchange viewpoints on AI for innovation research in just 30 minutes.

Here are some key takeaways from the episode:
- A faster and less labor-intensive exploration of unmet needs
- How to establish vigilance against irresponsible AI use
- How AI may serve as a tool for forming innovation partnerships
and ecosystems

I can't wait for you to listen and be inspired!

#AI #Philips #Ecosystems

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Jan Tatousek

Martin Pattera

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