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My Motivation


Hello, my name is Martin Pattera. I am the managing partner of MYLES Strategy & Innovation GmbH. I have an MBA from the Vienna University of Economics and Business and have been involved in innovation and growth for over twenty years..

I love learning and understanding contexts. Innovation requires a creative heart as well as a cool head. When the two work together, a lot of energy is released. That's what I live for :)

Before joining MYLES, I built up Edizon Innovation GmbH as a leading innovation consultancy in Europe. I held key positions at Roland Berger Strategy Consultants and Mayr-Melnhof Karton. I have been project leader of a large number of innovation projects and have industry expertise in medical technology, information technology, mechanical engineering, mobility, construction, utilities, and consumer goods.

Lectures & Teaching Activities

- Vienna University of Economics and Business, Faculty of Business, Economics and Statistics

- University of Applied Sciences "Austrian Marketing University”

- RWTH Aachen University (Prof. Frank Piller)

- DTU Executive School of Business (Prof. Sören Salomo)

- Speaker and lecturer of the 1-day JTBD Master Class in Vienna

- Host and speaker at the JTBD SUMMIT EUROPE in Vienna

- Speaker and lecturer at the 2-day Best Practice Classes on "Jobs-to-be-Done & Outcome-Driven Innovation®" at Fortune 500 companies

- Speaker at PFI (Platform for Innovation) events in Austria and Germany- Speaker and lecturer at numerous summits such as Medtech (Stuttgart), Innovation Roundtable (Copenhagen)- and many more

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